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Color Assure™ Sulfate-Free Shampoo

Replenish nutrients and protect your color treated hair with the sulfate-free Color Assure Shampoo for color treated hair. Infused with an exclusive ProteinFusion™ blend with Elastin Protein and Quinoa, this color safe shampoo guarantees long-lasting color vibrancy for up to 40 washes.

Product Details

  • Sulfate Free Color Protecting Shampoo for color treated hair replenishes nutrients for Colored Hair Color Vibrancy Retention
  • Color Shampoo infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa for Colored Hair
  • Long lasting color protection shampoo, color extend shampoo, and color vibrancy shampoo protects for up to 40 washes with this color care shampoo
  • Color safe shampoo helps colored hair retain color vibrancy
  • Proven Results for cleansing colored hair with this color safe hair dye shampoo
  • Designed for colored hair and infused with a conditioning polymer to help dyed hair
  • Nexxus' best colored hair shampoo for colored-treated hair and dyed hair

Salon-crafted with our exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, the Color Assure Hair Conditioner for color treated hair acts as the essential first step of the treatment process, gently clean color treated hair while enhancing its color vibrancy.

STEP 1: First use Color Care, Color Protection, Nexxus Color Assure Sulfate Free Color Care Shampoo to cleanse color treated hair while enhancing its color vibrancy. Rinse thoroughly.

STEP 2: Follow with the Color Care, Color Protection, Nexxus Color Assure Color Care Conditioner for color treated hair or the Nexxus Color Assure Deep Moisture Hair Masque for color-treated hair to protect essential proteins within hair fiber while enhancing its color vibrancy.

A microscopic view of the various ingredients are shown in a container sitting atop a pink background.

Elastin Protein + Quinoa

Coloring hair damages and depletes your natural proteins and makes hair less vibrant, dull and flat. Using advanced protein science, Nexxus scientists identified the amino acids that make up the proteins lost most during the hair coloring process---Cysteine, Glutamic acid, and Serine. With this discovery, Elastin protein and Quinoa, are key ingredients in Nexxus Color Care Color Assure's Color Safe Exclusive PROTEINFUSION BLEND, both naturally rich in the same amino acids lost during the hair coloring process. This colored hair shampoo replenishes essential natural proteins while keeping colored hair vibrant for up to 40 washes.

WATER (EAU), COCO-BETAINE, SODIUM COCOYLISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, HYDROLYZED ELASTIN,CHENOPODIUM QUINOA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, PRUNUSAMYGDALUS DULCIS (SWEET ALMOND) OIL, COCOS NUCIFERA (COCONUT) OIL,HYDROLYZED KERATIN, HYDROLYZED WHEAT PROTEIN, FRAGRANCE (PARFUM),POLYQUATERNIUM-10, PPG-9, TETRASODIUM EDTA, DMDM HYDANTOIN, CITRIC ACID,PROPYLENE GLYCOL, METHYLCHLOROISOTHIAZOLINONE, PEG-150 PENTAERYTHRITYLTETRASTEARATE, PPG-2 HYDROXYETHYL COCAMIDE, METHYLISOTHIAZOLINONE, AMYLCINNAMAL, BENZYL ALCOHOL, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL,HEXYL CINNAMAL, LIMONENE, LINALOOL, RED 33 (CI 17200), BLUE 1 (CI 42090)

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Two bottles of Color Assure Shampoo are shown against a pink background.

Color Assure™ Sulfate-Free Shampoo

Protect and nourish your hair with our gentle, sulfate-free Color Assure shampoo for color treated hair. Infused with a conditioning polymer to help color treated hair, this shampoo helps colored hair retain vibrancy and richness for up to 40 washes.

A microscopic view of the various ingredients are shown in a container sitting atop a pink background.

Our Color Safe Ingredient Blend

Using advanced protein science, Nexxus scientists identified the amino acids that make up the proteins lost most during the hair coloring process: Cysteine, Glutamic Acid, and Serine. With this discovery, our Color Assure ProteinFusion™ blend was specially formulated with Elastin Protein and Quinoa to replenish each strand and keep colored hair vibrant.

A before and after image is shown of a woman’s hair. Her before image shows dull colored hair, while her after image shows shiny, vibrant colored hair.

See The Science

Keep color-treated hair vibrant for up to 40 washes.* Use as a system to enhance each strand’s richness, softness, and shine with our scientifically crafted formula.

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