Around 50% of women in the U.S. either have fine or thin hair — but 67% have taken no action to address it*. That’s why we partnered with our renowned, in-house scientists to create our premium Unbreakable line, which is designed to strengthen hair across the thinning spectrum after just one use. To showcase just how strong this new line makes hair, we created an Unbreakable Instrument, a string instrument made from hair treated with our Unbreakable line… and we partnered with the ‘unbreakable’ Meghan Trainor to introduce it to the world.

*Sources: TNS Kantar World Panel HAIR HABITS AND EXPERIENCES Women, 2021