How Color Protecting Shampoo Helps Colored Hair

All the ways color protecting shampoo helps your dyed hair

So many of us have dyed our hair at some point – whether it was a one-off during those teenage years, or something you’ve done for as long as you can remember. Whether you’ve only recently taken the plunge to branch out color-wise, or regularly visit the salon for a professional color, there is one common thing everyone who dyes their hair has in common – and that’s trying to avoid color fade.

Color fade is something that will always happen as a result of dyeing your hair. It doesn’t matter if you opt for balayage, highlights, platinum blonde, glossy brunette or the darkest of black locks, nobody and no hair is exempt. However, there are plenty of smart and effective ways to help prolong the vibrancy and color of your dyed strands, ensuring it looks glossy and healthy, and has that immediate post-dye glow for as long as possible. One of the most efficient ways of doing this is by using a specially formulated shampoo. Washing your hair is something that’s part of your regular hair care routine, so switching up your regular product for something with built-in color protection abilities is a no brainer, right?

Here’s how incorporating a color-protecting shampoo will help ensure your hair stays vibrant…

What is color-protecting shampoo?

First, let us explain exactly what a color-protecting shampoo is. The clue’s in the name really, but essentially it is a product that you use in the same way as regular shampoo, just with two key differences. One, color-protecting shampoo contains a number of ingredients that help to prolong the life of your color. And two, they are formulated without any of the ingredients that could be responsible for stripping your hair of the dye or essential oils it needs to stay in prime condition. Look out for them by choosing products labeled as ‘color safe’ (or sometimes just as ‘gentle’).

It doesn’t contain sulfates or other color-stripping chemicals

Some – not all – shampoos can contain sulfates, the most common of which include sodium lauryl sulfate and sodium laureth sulfate. Sulfates get a bad rap, and while they’re not as damaging as some people will have you believe, they are an ingredient that should be avoided if your hair is colored because they can strip the color, leaving it looking dull and lifeless. By default, color-protecting shampoos – such as Nexxus’s Color Assure Long Lasting Vibrancy Shampoo – are formulated without sulfates, so choosing one negates the need to trawl an ingredients’ list.

It protects and restores hair

As well as being sulfate-free, color-safe shampoos contain a blend of ingredients that work to protect and restore hair to its former glory. Like all Nexxus products, the Color Assure range is made with a unique PROTEINFUSION blend with elastin protein and quinoa – which contain many of the same amino acids that are lost throughout the hair coloring process. So by reinjecting them into hair with each and every wash, you’ll have softer, shinier, healthy-looking, colored hair.

It prolongs the life of hair color

Let’s be honest here: it’s less than ideal to spend all your hard-earned cash – and your precious time – on coloring your hair if it’s just going to fade within a few short weeks. However, that’s something that can be prevented by using a specialist shampoo. Alongside the nourishing and conditioning benefits sits a blend of ingredients that help preserve the color and hair condition, while also working to help prevent breakage and split ends – two common side effects of using hair dye, especially for those who’re choosing to use bleach in order to lighten their locks. Lasting color, and hair that stays healthier for longer? Count us in.